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Author
O'Shaughnessy, John.
Title
Why people buy / John O'Shaughnessy.
Imprint
New York : Oxford University Press, 1989, c1987.
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OPAC Message
Status
Axe 2nd Floor Stacks
658.8342 Os4w 1989
---
Available
Description
vi, 195 p. : ill. ; 21 cm.
Bibliography
Includes bibliographical references (p. 185-189) and index.
Subject
Consumer behavior.
Motivation research (Marketing)
Purchasing.
ISBN
0195040872 (pbk. : alk. paper)
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