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Author
Clow, Kenneth E.
Title
Managing consumer expectations of low-margin, high-volume services / Kenneth E. Clow and John L. Beisel.
Imprint
West Yorkshire, England : MCB University Press, 1995.
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Axe Kansas Collection
658.8343 C626m
---
Lib Use Only
Description
p. 33-46 : ill. ; 28 cm.
Bibliography
Includes bibliographical references (p. 44-46).
Subject
Service industries -- Quality control.
Consumers -- Attitudes.
Consumers' preferences.
Added Author
Beisel, John L.
In:
Journal of services marketing (Vol. 9, no. 1) (OCoLC)13306854
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