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| Title |
What's in a name? : advertising and the concept of brands / John Philip Jones and Jan S. Slater. |
|
| Imprint |
Armonk, N.Y. : M.E. Sharpe, c2003. |
|
| Edition |
2nd ed. |
| Description |
xxiii, 308 p. : ill. ; 23 cm. |
| Bibliography |
Includes bibliographical references and index. |
| Subject |
Advertising.
|
|
Brand name products.
|
| Added Author |
Slater, Jan.
|
| ISBN |
0765611120 (pbk.) |
|
0765609738 (alk. paper) |
|
