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Mark   Media Year
658.834083 Su84k 2003 : Sutherland, Anne,     
      Kidfluence : the marketer's guide to understanding and reaching generation Y--kids, tweens, and teens Axe 2nd Floor Stacks:Available   Print Material 2003
658.8340835 Q28b 2003 : Quart, Alissa.     
      Branded : the buying and selling of teenagers / Alissa Quart. Axe 2nd Floor Stacks:Available   Print Material 2003
658.8340835 Z75w : Zollo, Peter.     
      Wise up to teens : insights into marketing and advertising to teenagers / by Peter Zollo. Axe 2nd Floor Stacks:Available   Print Material 1999
658.8340842 L762s 2010 : Livingston, Aiden.     
      The secrets of advertising to Gen Y consumers / Aiden Livingston. Axe 2nd Floor Stacks:Available   Print Material 2010
658.8340951 D659w 2012 : Doctoroff, Tom.     
      What Chinese want : culture, communism, and China's modern consumer / Tom Doctoroff. Axe 2nd Floor Stacks:Available   Print Material 2012
658.8342 As71c : Assael, Henry.     
      Consumer behavior and marketing action / Henry Assael. Axe 2nd Floor Stacks:Available   Print Material 1981
658.8342 B62e : Block, Carl E.     
      Essentials of consumer behavior / Carl E. Block, Kenneth J. Roering. Axe 2nd Floor Stacks:Available   Print Material 1976
658.8342 C766      
      Consumer behavior in theory and in action / edited by Steuart Henderson Britt, with the editorial col Axe 2nd Floor Stacks:Available   Print Material 1970
658.8342 En32c 1995 : Engel, James F.     
      Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard. Axe 2nd Floor Stacks:Available   Print Material 1995
658.8342 F313f : Feather, Frank,     
      The future consumer / Frank Feather. Axe 2nd Floor Stacks:Available   Print Material 1997
658.8342 G622w 2009 : Goodman, Linda,     
      Why customers really buy : uncovering the emotional triggers that drive sales / by Linda Goodman and Axe 2nd Floor Stacks:Available   Print Material 2009
658.8342 H198e 2007 : Hansen, Flemming.     
      Emotions, advertising and consumer choice / Flemming Hansen & Sverre Riis Christensen ; with research Axe 2nd Floor Stacks:Available   Print Material 2007
658.8342 H835w 2005 : Howard, Martin.     
      We know what you want : how they change your mind / Martin Howard. Axe 2nd Floor Stacks:Available   Print Material 2005
658.8342 J634m 2006 : Johnson, Lisa,     
      Mind your x's and y's : satisfying the 10 cravings of a new generation of consumers / Lisa Johnson ; Axe 2nd Floor Stacks:Available   Print Material 2006
658.8342 K156e : Katona, George,     
      Essays on behavioral economics / George Katona, with a contribution by James N. Morgan. Axe 2nd Floor Stacks:Available   Print Material 1980
658.8342 L262c : Langer, Judith,     
      Consumers in transition : in-depth investigations of changing lifestyles / Judith Langer. Axe 2nd Floor Stacks:Available   Print Material 1982
658.8342 L585s : Lewis, David,     
      The soul of the new consumer : authenticity-- what we buy and why in the new economy / David Lewis & Axe 2nd Floor Stacks:Available   Print Material 2000
658.8342 M233i : McNeal, James U.     
      An introduction to consumer behavior / [by] James U. McNeal. Axe 2nd Floor Stacks:Available   Print Material 1973
658.8342 M334l : Marder, Eric,     
      The laws of choice : predicting customer behavior / Eric Marder. Axe 2nd Floor Stacks:Available   Print Material 1997
658.8342 M381c : Mason, Roger S.     
      Conspicuous consumption : a study of exceptional consumer behaviour / Roger S. Mason. Axe 2nd Floor Stacks:Available   Print Material 1981
658.8342 M589b 2004 : Mikunda, Christian.     
      Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience Axe 2nd Floor Stacks:Available, Parsons Non-Fiction:Available   Print Material 2004
658.8342 M617c 2015 : Miller, Richard K.     
      Consumer behavior : 2015-2016 / by Richard K. Miller and Kelli Washington. Axe 2nd Floor Stacks:Available   Print Material 2015
658.8342 M777c 2004 : Mooij, Marieke K. de,     
      Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij. Axe 2nd Floor Stacks:Available   Print Material 2004
658.8342 M851c : Moschis, George P.,     
      Consumer socialization : a life-cycle perspective / George P. Moschis. Axe 2nd Floor Stacks:Available   Print Material 1987
658.8342 Os4w 1989 : O'Shaughnessy, John.     
      Why people buy / John O'Shaughnessy. Axe 2nd Floor Stacks:Available   Print Material 1989
658.8342 P432      
      Perspectives in consumer behavior / [edited by] Harold H. Kassarjian, Thomas S. Robertson. Axe 2nd Floor Stacks:Available   Print Material 1981
658.8342 P442c 1990 : Peter, J. Paul.     
      Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. Axe 2nd Floor Stacks:Available   Print Material 1990
658.8342 P789w 2003 : Pooler, Jim.     
      Why we shop : emotional rewards and retail strategies / Jim Pooler. Axe 2nd Floor Stacks:Available   Print Material 2003
658.8342 Si39t 2006 : Silverstein, Michael J.     
      Treasure hunt : inside the mind of the new global consumer / Michael J. Silverstein with John Butman. Axe 2nd Floor Stacks:Available   Print Material 2006
658.8342 Un2 2001      
      Understanding consumer decision making : the means-end approach to marketing and advertising strategy Axe 2nd Floor Stacks:Available   Print Material 2001
658.8342 W147s : Waldrop, Judith,     
      The seasons of business : the marketer's guide to consumer behavior / Judith Waldrop with Marcia Moge Axe 2nd Floor Stacks:Available   Print Material 1992
658.8342095 Sch88c : Schutte, Hellmut.     
      Consumer behavior in Asia / Hellmut Schutte with Deanna Ciarlante. Axe 2nd Floor Stacks:Available   Print Material 1998
658.8343 At51c 2004 : Atkin, Douglas.     
      The culting of brands : when customers become true believers / Douglas Atkin. Axe 2nd Floor Stacks:Available, FSCC Non-Fiction:Available   Print Material 2004
658.8343 C626m : Clow, Kenneth E.     
      Managing consumer expectations of low-margin, high-volume services / Kenneth E. Clow and John L. Beis Axe Kansas Collection:Lib Use Only   Print Material 1995
658.8343 C997c : Czerniawski, Richard D.     
      Creating brand loyalty : the management of power positioning and really great advertising / Richard D Axe 2nd Floor Stacks:Available   Print Material 1999
658.8343 F851b : Frank, Dana.     
      Buy American : the untold story of economic nationalism / Dana Frank. Axe 2nd Floor Stacks:Available   Print Material 1999
658.8343 G424a 2007 : Gilmore, James H.,     
      Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II. Axe 2nd Floor Stacks:Available   Print Material 2007
658.8343 J718w 2003 : Jones, John Philip.     
      What's in a name? : advertising and the concept of brands / John Philip Jones and Jan S. Slater. Axe 2nd Floor Stacks:Available   Print Material 2003
658.8343 L42w 2004 : Lawfer, Manzie R.,     
      Why customers come back : how to create lasting customer loyalty / Manzie R. Lawfer. Axe 2nd Floor Stacks:Available   Print Material 2004
658.8343 L645b 2011 : Lindstrom, Martin,     
      Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom. Axe 2nd Floor Stacks:Available   Print Material 2011
658.8343 L962e : Luce, Mary Frances,     
      Emotional decisions : tradeoff difficulty and coping in consumer choice / Mary Frances Luce, James R. Axe 2nd Floor Stacks:Available   Print Material 2001
658.8343 M583l : Michman, Ronald D.     
      Lifestyle market segmentation / Ronald D. Michman. Axe 2nd Floor Stacks:Available   Print Material 1991
658.8343 P411      
      Perceived quality : how consumers view stores and merchandise / edited by Jacob Jacoby, Jerry C. Olso Axe 2nd Floor Stacks:Available   Print Material 1985
658.8343 Sz81r 2005 : Szwarc, Paul.     
      Researching customer satisfaction & loyalty : how to find out what people really think / Paul Szwarc. Axe 2nd Floor Stacks:Available   Print Material 2005
658.8343 W868m : Woodside, Arch G.     
      Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing / A Axe 2nd Floor Stacks:Available   Print Material 1996
658.8343 Y8s 2017 : Yoon, Eddie,     
      Superconsumers : a simple, speedy, and sustainable path to superior growth / Eddie Yoon. Axe 2nd Floor Stacks:Available   Print Material 2017
658.8343082 Un2w 2010 : Underhill, Paco.     
      What women want : the global marketplace turns female friendly / Paco Underhill. Axe 2nd Floor Stacks:Available   Print Material 2010
658.83430973 Se78w 1986 : Settle, Robert B.     
      Why they buy : American consumers inside and out / Robert B. Settle, Pamela L. Alreck. FSCC Non-Fiction:Available   Print Material 1986
658.8348 B561      
      The Black consumer : dimensions of behavior and strategy / edited by George Joyce and Norman A. P. Go Axe 2nd Floor Stacks:Available   Print Material 1971
658.8348 B669t : Boutilier, Robert,     
      Targeting families : marketing to and through the new family / Robert Boutilier. Axe 2nd Floor Stacks:Available   Print Material 1993
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