658.8342 J634m 2006 : Johnson, Lisa,
Mind your x's and y's : satisfying the 10 cravings of a new generation of consumers / Lisa Johnson ;
Axe 2nd Floor Stacks:Available
2006
658.8342 K156e : Katona, George,
Essays on behavioral economics / George Katona, with a contribution by James N. Morgan.
Axe 2nd Floor Stacks:Available
1980
658.8342 L262c : Langer, Judith,
Consumers in transition : in-depth investigations of changing lifestyles / Judith Langer.
Axe 2nd Floor Stacks:Available
1982
658.8342 L585s : Lewis, David,
The soul of the new consumer : authenticity-- what we buy and why in the new economy / David Lewis &
Axe 2nd Floor Stacks:Available
2000
658.8342 M233i : McNeal, James U.
An introduction to consumer behavior / [by] James U. McNeal.
Axe 2nd Floor Stacks:Available
1973
658.8342 M334l : Marder, Eric,
The laws of choice : predicting customer behavior / Eric Marder.
Axe 2nd Floor Stacks:Available
1997
658.8342 M381c : Mason, Roger S.
Conspicuous consumption : a study of exceptional consumer behaviour / Roger S. Mason.
Axe 2nd Floor Stacks:Available
1981
658.8342 M589b 2004 : Mikunda, Christian.
Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience
Axe 2nd Floor Stacks:Available
2004
658.8342 M617c 2015 : Miller, Richard K.
Consumer behavior : 2015-2016 / by Richard K. Miller and Kelli Washington.
Axe 2nd Floor Stacks:Available
2015
658.8342 M777c 2004 : Mooij, Marieke K. de,
Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.
Axe 2nd Floor Stacks:Available
2004
658.8342 M851c : Moschis, George P.,
Consumer socialization : a life-cycle perspective / George P. Moschis.
Axe 2nd Floor Stacks:Available
1987
658.8342 Os4w 1989 : O'Shaughnessy, John.
Why people buy / John O'Shaughnessy.
Axe 2nd Floor Stacks:Available
1989
658.8342 P432
Perspectives in consumer behavior / [edited by] Harold H. Kassarjian, Thomas S. Robertson.
Axe 2nd Floor Stacks:Available
1981
658.8342 P442c 1990 : Peter, J. Paul.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Axe 2nd Floor Stacks:Available
1990
658.8342 P789w 2003 : Pooler, Jim.
Why we shop : emotional rewards and retail strategies / Jim Pooler.
Axe 2nd Floor Stacks:Available
2003
658.8342 Si39t 2006 : Silverstein, Michael J.
Treasure hunt : inside the mind of the new global consumer / Michael J. Silverstein with John Butman.
Axe 2nd Floor Stacks:Available
2006
658.8342 Un2 2001
Understanding consumer decision making : the means-end approach to marketing and advertising strategy
Axe 2nd Floor Stacks:Available
2001
658.8342 W147s : Waldrop, Judith,
The seasons of business : the marketer's guide to consumer behavior / Judith Waldrop with Marcia Moge
Axe 2nd Floor Stacks:Available
1992
658.8342095 Sch88c : Schutte, Hellmut.
Consumer behavior in Asia / Hellmut Schutte with Deanna Ciarlante.
Axe 2nd Floor Stacks:Available
1998
658.8343 At51c 2004 : Atkin, Douglas.
The culting of brands : when customers become true believers / Douglas Atkin.
Axe 2nd Floor Stacks:Available
2004
658.8343 C626m : Clow, Kenneth E.
Managing consumer expectations of low-margin, high-volume services / Kenneth E. Clow and John L. Beis
Axe Kansas Collection:Lib Use Only
1995
658.8343 C997c : Czerniawski, Richard D.
Creating brand loyalty : the management of power positioning and really great advertising / Richard D
Axe 2nd Floor Stacks:Available
1999
658.8343 F851b : Frank, Dana.
Buy American : the untold story of economic nationalism / Dana Frank.
Axe 2nd Floor Stacks:Available
1999
658.8343 G424a 2007 : Gilmore, James H.,
Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II.
Axe 2nd Floor Stacks:Available
2007
658.8343 J718w 2003 : Jones, John Philip.
What's in a name? : advertising and the concept of brands / John Philip Jones and Jan S. Slater.
Axe 2nd Floor Stacks:Available
2003
658.8343 L42w 2004 : Lawfer, Manzie R.,
Why customers come back : how to create lasting customer loyalty / Manzie R. Lawfer.
Axe 2nd Floor Stacks:Available
2004
658.8343 L645b 2011 : Lindstrom, Martin,
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom.
Axe 2nd Floor Stacks:Available
2011
658.8343 L962e : Luce, Mary Frances,
Emotional decisions : tradeoff difficulty and coping in consumer choice / Mary Frances Luce, James R.
Axe 2nd Floor Stacks:Available
2001
658.8343 M583l : Michman, Ronald D.
Lifestyle market segmentation / Ronald D. Michman.
Axe 2nd Floor Stacks:Available
1991
658.8343 P411
Perceived quality : how consumers view stores and merchandise / edited by Jacob Jacoby, Jerry C. Olso
Axe 2nd Floor Stacks:Available
1985
658.8343 Sz81r 2005 : Szwarc, Paul.
Researching customer satisfaction & loyalty : how to find out what people really think / Paul Szwarc.
Axe 2nd Floor Stacks:Available
2005
658.8343 W868m : Woodside, Arch G.
Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing / A
Axe 2nd Floor Stacks:Available
1996
658.8343 Y8s 2017 : Yoon, Eddie,
Superconsumers : a simple, speedy, and sustainable path to superior growth / Eddie Yoon.
Axe 2nd Floor Stacks:Available
2017
658.8343082 Un2w 2010 : Underhill, Paco.
What women want : the global marketplace turns female friendly / Paco Underhill.
Axe 2nd Floor Stacks:Available
2010
658.8348 B561
The Black consumer : dimensions of behavior and strategy / edited by George Joyce and Norman A. P. Go
Axe 2nd Floor Stacks:Available
1971
658.8348 B669t : Boutilier, Robert,
Targeting families : marketing to and through the new family / Robert Boutilier.
Axe 2nd Floor Stacks:Available
1993
658.8348 G162a
Adolescent consumer decision making : a socialization perspective / by Ibrahim D. Garba.
Axe PSU Archives Thesis/Problems:Lib Use Only, Axe Thesis 3rd Floor :Available
1991
Adolescent consumer decision making : a socialization perspective / by Ibrahim D. Garba.
Axe PSU Archives Thesis/Problems:Lib Use Only, Axe Thesis 3rd Floor :Available
1991
658.8348 St25m : Stanley, Thomas J.
Marketing to the affluent / Thomas J. Stanley.
Axe 2nd Floor Stacks:Available
1988
658.83951 C766
Consumer trends / [written by Wen Zhao ; designed by Li Xianfa].
Axe 2nd Floor Stacks:Available
1993
658.83973 C766o : Consumer Behavior Symposium
On knowing the consumer; [proceedings] edited by Joseph W. Newman.
Axe 2nd Floor Stacks:Available
1966
658.84 Ad17m 2001 : Adams, Garrett.
MLM (multi-level marketing) made E-Z / Garrett Adams.
Axe 2nd Floor Stacks:Available
2001
658.84 Al54d : Allen, Margaret,
Direct Marketing / Margaret Allen.
Axe 2nd Floor Stacks:Available
1997
658.84 B11i 2013
International marketing / Daniel W. Baack, Eric Harris, Donald Baack.
Axe 2nd Floor Stacks:Available, Axe Kansas Collection:Available
2013
International marketing / Daniel W. Baack, Eric Harris, Donald Baack.
Axe 2nd Floor Stacks:Available, Axe Kansas Collection:Available
2013
658.84 B455l 2003 : Berkley, Holly.
Low-budget online marketing for small business / Holly Berkley.
Axe 2nd Floor Stacks:Available
2003
658.84 B471f : Bichler, Martin.
The future of eMarkets : multi-dimensional market mechanisms / Martin Bichler.
Axe 2nd Floor Stacks:Available
2001
658.84 C767
Contemporary issues in marketing channels / editors, Robert F. Lusch, Paul H. Zinszer.
Axe 2nd Floor Stacks:Available
1979
658.84 C823g : Costa, Eduardo da
Global e-commerce strategies for small businesses / Eduardo da Costa.
Axe 2nd Floor Stacks:Available
2001
658.84 D628
The Direct marketing handbook / Edward L. Nash, editor in chief.
Axe 2nd Floor Stacks:Available
1984
658.84 El25
Electronic marketing and the consumer / editor, Robert A. Peterson.
Axe 2nd Floor Stacks:Available
1997
658.84 Ev15c 2004 : Evans, Clifton.
Constructing usable shopping carts : designing and building great e-commerce applications / Clifton E
Axe 2nd Floor Stacks:Available
2004
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