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Author
Woodside, Arch G.
Title
Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing / Arch G. Woodside.
Imprint
Westport, Conn. : Quorum Books, 1996.
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Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8343 W868m
---
Available
Description
xxiv, 251 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references (p. [245]-247) and index.
Subject
Advertising -- Brand name products.
Brand choice.
Corporate image.
ISBN
0899309844 (alk. paper)
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