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Title
Perspectives in consumer behavior / [edited by] Harold H. Kassarjian, Thomas S. Robertson.
Imprint
Glenview, Ill. : Scott, Foresman, c1981.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8342 P432
---
Available
Edition
3rd ed.
Description
xxii, 538 p. : ill. ; 24 cm.
Series
Scott, Foresman series in marketing
Bibliography
Includes bibliographical references and indexes.
Subject
Consumers.
Motivation research (Marketing)
Added Author
Kassarjian, Harold H.
Robertson, Thomas S.
ISBN
0673153940 : $12.95
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