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Author
Michman, Ronald D.
Title
Lifestyle market segmentation / Ronald D. Michman.
Imprint
New York : Praeger, 1991.
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Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8343 M583l
---
Available
Description
xii, 220 p. : ill. ; 25 cm.
Bibliography
Includes bibliographical references (p.[209]-216) and index.
Subject
Market segmentation
Consumers' preferences
Consumer behavior
Lifestyles
ISBN
0275931595 (alk. paper)
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