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Author
Waldrop, Judith, 1946-
Title
The seasons of business : the marketer's guide to consumer behavior / Judith Waldrop with Marcia Mogelonsky.
Imprint
Ithaca, N.Y. : American Demographics, 1992.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8342 W147s
---
Available
Description
269 p. : ill. ; 23 cm.
Note
Includes index.
Contents
The marketing season begins -- The holidays -- Time for a sale -- Springing into action -- Summer at last --
Subject
Consumer behavior.
Seasonal variations (Economics)
Added Author
Mogelonsky, Marcia K.
ISBN
0936889136
0936889128 (jacket)
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