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Author Clow, Kenneth E.

Title Managing consumer expectations of low-margin, high-volume services / Kenneth E. Clow and John L. Beisel.

Imprint West Yorkshire, England : MCB University Press, 1995.


Location Call No. OPAC Message Status
 Axe Kansas Collection  658.8343 C626m    ---  Lib Use Only
Description p. 33-46 : ill. ; 28 cm.
Bibliography Includes bibliographical references (p. 44-46).
Subject Service industries -- Quality control.
Consumers -- Attitudes.
Consumers' preferences.
Added Author Beisel, John L.
In: Journal of services marketing (Vol. 9, no. 1) (OCoLC)13306854

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