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Author Czerniawski, Richard D.

Title Creating brand loyalty : the management of power positioning and really great advertising / Richard D. Czerniawski, Michael W. Maloney.

Imprint New York : AMACOM, c1999.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8343 C997c    ---  Available
Description xxi, 298 p. : ill. ; 23 cm.
Note Includes index.
Subject Advertising -- Brand name products.
Brand choice.
Added Author Maloney, Michael W.
ISBN 0814405010

 
    
Available items only