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Print Material
Author Luce, Mary Frances, 1967-

Title Emotional decisions : tradeoff difficulty and coping in consumer choice / Mary Frances Luce, James R. Bettman, and John W. Payne.

Imprint Chicago, Ill. : University of Chicago Press, c2001.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8343 L962e    ---  Available
Description 209 p. : ill. ; 23 cm.
Series Monographs of the Journal of consumer research ; no. 1
Bibliography Includes bibliographical references (p. [182]-209).
Subject Consumer behavior.
Risk-taking (Psychology)
Consumers' preferences -- Econometric models.
Added Author Bettman, James R.
Payne, John W.

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