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Print Material
Author Michman, Ronald D.

Title Lifestyle market segmentation / Ronald D. Michman.

Imprint New York : Praeger, 1991.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8343 M583l    ---  Available
Description xii, 220 p. : ill. ; 25 cm.
Bibliography Includes bibliographical references (p.[209]-216) and index.
Subject Market segmentation
Consumers' preferences
Consumer behavior
ISBN 0275931595 (alk. paper)

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