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Author
Peter, J. Paul.
Title
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Imprint
Homewood, IL : Irwin, c1990.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8342 P442c 1990
---
Available
Edition
2nd ed.
Description
xxiii, 608 p. : ill. (some col.) ; 25 cm.
Series
The Irwin series in marketing
Note
Rev. ed. of: Consumer behavior. 1987.
Bibliography
Includes bibliographical references and indexes.
Subject
Consumer behavior.
Marketing.
Added Author
Olson, Jerry C. (Jerry Corrie), 1944-
Peter, J. Paul.
Consumer behavior.
ISBN
0256079617
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