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Print Material
Author Silverstein, Michael J.

Title Treasure hunt : inside the mind of the new global consumer / Michael J. Silverstein with John Butman.

Imprint New York : Portfolio, 2006.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8342 Si39t 2006    ---  Available
Description xviii, 267 p. : ill. ; 24 cm.
Note Includes index.
Contents The bifurcating market -- The new middle-class consumer -- Cheap is good -- Spanning the poles -- All treasure, all the time -- When the calculus shifts -- In a pickle -- Nickels and dimes -- Left in the dust? -- Taking action.
Subject Consumer behavior.
Middle class.
Added Author Butman, John.
ISBN 1591841232
Standard No. YDXCP 2377895
NLGGC 29434764X
NZ1 10709772

Available items only