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Author
Silverstein, Michael J.
Title
Treasure hunt : inside the mind of the new global consumer / Michael J. Silverstein with John Butman.
Imprint
New York : Portfolio, 2006.
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Location
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OPAC Message
Status
Axe 2nd Floor Stacks
658.8342 Si39t 2006
---
Available
Description
xviii, 267 p. : ill. ; 24 cm.
Note
Includes index.
Contents
The bifurcating market -- The new middle-class consumer -- Cheap is good -- Spanning the poles -- All treasure, all the time -- When the calculus shifts -- In a pickle -- Nickels and dimes -- Left in the dust? -- Taking action.
Subject
Consumer behavior.
Middle class.
Added Author
Butman, John.
ISBN
1591841232
9781591841234
Standard No.
YDXCP 2377895
NLGGC 29434764X
NZ1 10709772
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