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Mark   Media Year
658.8342 Si39t 2006 : Silverstein, Michael J.     
      Treasure hunt : inside the mind of the new global consumer / Michael J. Silverstein with John Butman. Axe 2nd Floor Stacks:Available   Print Material 2006
658.8342 Un2 2001      
      Understanding consumer decision making : the means-end approach to marketing and advertising strategy Axe 2nd Floor Stacks:Available   Print Material 2001
658.8342 W147s : Waldrop, Judith,     
      The seasons of business : the marketer's guide to consumer behavior / Judith Waldrop with Marcia Moge Axe 2nd Floor Stacks:Available   Print Material 1992
658.8342095 Sch88c : Schutte, Hellmut.     
      Consumer behavior in Asia / Hellmut Schutte with Deanna Ciarlante. Axe 2nd Floor Stacks:Available   Print Material 1998
658.8343 At51c 2004 : Atkin, Douglas.     
      The culting of brands : when customers become true believers / Douglas Atkin. Axe 2nd Floor Stacks:Available, FSCC Non-Fiction:Available   Print Material 2004
658.8343 C626m : Clow, Kenneth E.     
      Managing consumer expectations of low-margin, high-volume services / Kenneth E. Clow and John L. Beis Axe Kansas Collection:Lib Use Only   Print Material 1995
658.8343 C997c : Czerniawski, Richard D.     
      Creating brand loyalty : the management of power positioning and really great advertising / Richard D Axe 2nd Floor Stacks:Available   Print Material 1999
658.8343 F851b : Frank, Dana.     
      Buy American : the untold story of economic nationalism / Dana Frank. Axe 2nd Floor Stacks:Available   Print Material 1999
658.8343 G424a 2007 : Gilmore, James H.,     
      Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II. Axe 2nd Floor Stacks:Available   Print Material 2007
658.8343 J718w 2003 : Jones, John Philip.     
      What's in a name? : advertising and the concept of brands / John Philip Jones and Jan S. Slater. Axe 2nd Floor Stacks:Available   Print Material 2003
658.8343 L42w 2004 : Lawfer, Manzie R.,     
      Why customers come back : how to create lasting customer loyalty / Manzie R. Lawfer. Axe 2nd Floor Stacks:Available   Print Material 2004
658.8343 L645b 2011 : Lindstrom, Martin,     
      Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom. Axe 2nd Floor Stacks:Available   Print Material 2011
658.8343 L962e : Luce, Mary Frances,     
      Emotional decisions : tradeoff difficulty and coping in consumer choice / Mary Frances Luce, James R. Axe 2nd Floor Stacks:Available   Print Material 2001
658.8343 M583l : Michman, Ronald D.     
      Lifestyle market segmentation / Ronald D. Michman. Axe 2nd Floor Stacks:Available   Print Material 1991
658.8343 P411      
      Perceived quality : how consumers view stores and merchandise / edited by Jacob Jacoby, Jerry C. Olso Axe 2nd Floor Stacks:Available   Print Material 1985
658.8343 Sz81r 2005 : Szwarc, Paul.     
      Researching customer satisfaction & loyalty : how to find out what people really think / Paul Szwarc. Axe 2nd Floor Stacks:Available   Print Material 2005
658.8343 W868m : Woodside, Arch G.     
      Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing / A Axe 2nd Floor Stacks:Available   Print Material 1996
658.8343 Y8s 2017 : Yoon, Eddie,     
      Superconsumers : a simple, speedy, and sustainable path to superior growth / Eddie Yoon. Axe 2nd Floor Stacks:Available   Print Material 2017
658.8343082 Un2w 2010 : Underhill, Paco.     
      What women want : the global marketplace turns female friendly / Paco Underhill. Axe 2nd Floor Stacks:Available   Print Material 2010
658.83430973 Se78w 1986 : Settle, Robert B.     
      Why they buy : American consumers inside and out / Robert B. Settle, Pamela L. Alreck. FSCC Non-Fiction:Available   Print Material 1986
658.8348 B561      
      The Black consumer : dimensions of behavior and strategy / edited by George Joyce and Norman A. P. Go Axe 2nd Floor Stacks:Available   Print Material 1971
658.8348 B669t : Boutilier, Robert,     
      Targeting families : marketing to and through the new family / Robert Boutilier. Axe 2nd Floor Stacks:Available   Print Material 1993
658.8348 G162a    
      Adolescent consumer decision making : a socialization perspective / by Ibrahim D. Garba. Axe PSU Archives Thesis/Problems:Lib Use Only, Axe Thesis - Basement Stacks:Available   Manuscript 1991
      Adolescent consumer decision making : a socialization perspective / by Ibrahim D. Garba. Axe PSU Archives Thesis/Problems:Lib Use Only, Axe Thesis - Basement Stacks:Available   Manuscript 1991
658.8348 St25m : Stanley, Thomas J.     
      Marketing to the affluent / Thomas J. Stanley. Axe 2nd Floor Stacks:Available   Print Material 1988
658.83951 C766      
      Consumer trends / [written by Wen Zhao ; designed by Li Xianfa]. Axe 2nd Floor Stacks:Available   Print Material 1993
658.83973 C766o : Consumer Behavior Symposium     
      On knowing the consumer; [proceedings] edited by Joseph W. Newman. Axe 2nd Floor Stacks:Available   Print Material 1966
658.84 Ad17m 2001 : Adams, Garrett.     
      MLM (multi-level marketing) made E-Z / Garrett Adams. Axe 2nd Floor Stacks:Available   Print Material 2001
658.84 Al54d : Allen, Margaret,     
      Direct Marketing / Margaret Allen. Axe 2nd Floor Stacks:Available   Print Material 1997
658.84 B11i 2013 : Baack, Daniel W.     
      International marketing / Daniel W. Baack, Eric Harris, Donald Baack. Axe 2nd Floor Stacks:Available   Print Material 2013
658.84 B455l 2003 : Berkley, Holly.     
      Low-budget online marketing for small business / Holly Berkley. Axe 2nd Floor Stacks:Available   Print Material 2003
658.84 B471f : Bichler, Martin.     
      The future of eMarkets : multi-dimensional market mechanisms / Martin Bichler. Axe 2nd Floor Stacks:Available   Print Material 2001
658.84 C767      
      Contemporary issues in marketing channels / editors, Robert F. Lusch, Paul H. Zinszer. Axe 2nd Floor Stacks:Available   Print Material 1979
658.84 C823g : Costa, Eduardo da     
      Global e-commerce strategies for small businesses / Eduardo da Costa. Axe 2nd Floor Stacks:Available   Print Material 2001
658.84 D628      
      The Direct marketing handbook / Edward L. Nash, editor in chief. Axe 2nd Floor Stacks:Available   Print Material 1984
658.84 El25      
      Electronic marketing and the consumer / editor, Robert A. Peterson. Axe 2nd Floor Stacks:Available   Print Material 1997
658.84 Ev15c 2004 : Evans, Clifton.     
      Constructing usable shopping carts : designing and building great e-commerce applications / Clifton E Axe 2nd Floor Stacks:Available   Print Material 2004
658.84 F494d : Fingar, Peter,     
      The death of "e" and the birth of the real new economy : business models, technologies and strategies Axe 2nd Floor Stacks:Available   Print Material 2001
658.84 F669m 2002 : Floyd, Elaine,     
      Marketing with newsletters : how to boost sales, add members & raise funds with a print, fax, e-mail, Axe 2nd Floor Stacks:Available   Print Material 2002
658.84 F814c : Foster, John Robert.     
      Cases in marketing channel strategy / J. Robert Foster, Arch G. Woodside, J. Taylor Sims. Axe 2nd Floor Stacks:Available   Print Material 1977
658.84 G412g 2007 : Gillespie, Kate.     
      Global marketing / Kate Gillespie, Jean-Pierre Jeannett, H. David Hennessey. Axe 2nd Floor Stacks:Available   Print Material 2007
658.84 G76s : Graham, John W.     
      Selling by mail : an entrepreneurial guide to direct marketing / John W. Graham, Susan K. Jones. Axe 2nd Floor Stacks:Available   Print Material 1985
658.84 H12o 2002 : Hagel, John.     
      Out of the box : strategies for achieving profits today and growth tomorrow through Web services / Jo Axe 2nd Floor Stacks:Available   Print Material 2002
658.84 H524g 2003 : Hick, Michael.     
      Global deals : marketing and managing across cultural frontiers / Michael Hick. Axe 2nd Floor Stacks:Available   Print Material 2003
658.84 H722g 2007 : Hollensen, Svend.     
      Global marketing : a decision-oriented approach / Svend Hollensen. Axe 2nd Floor Stacks:Available   Print Material 2007
658.84 K25e : Keen, Peter G. W.     
      The eProcess edge : creating customer value and business wealth in the Internet era / Peter Keen, Mar Axe 2nd Floor Stacks:Available   Print Material 2000
658.84 K622m : Kinnard, Shannon,     
      Marketing with e-mail / Shannon Kinnard. Axe 2nd Floor Stacks:Available   Print Material 2000
658.84 L769b : Ljungren, Roy G.     
      The business-to-business direct marketing handbook / Roy G. Ljungren. Axe 2nd Floor Stacks:Available   Print Material 1989
658.84 M123i : McCafferty, Thomas.     
      In-house telemarketing : a masterplan for starting and managing a profitable telemarketing program / Axe 2nd Floor Stacks:Available   Print Material 1987
658.84 M288i : Majaro, Simon.     
      International marketing : a strategic approach to world markets / Simon Majaro. Axe 2nd Floor Stacks:Available   Print Material 1977
658.84 M617o 2003 : Miller, Robin,     
      The online rules of successful companies : the fool-proof guide to building profits : buildprofitsonl Axe 2nd Floor Stacks:Available   Print Material 2003
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