658.8343 L42w 2004 : Lawfer, Manzie R.,
Why customers come back : how to create lasting customer loyalty / Manzie R. Lawfer.
Axe 2nd Floor Stacks:Available
2004
658.8343 L645b 2011 : Lindstrom, Martin,
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom.
Axe 2nd Floor Stacks:Available
2011
658.8343 L962e : Luce, Mary Frances,
Emotional decisions : tradeoff difficulty and coping in consumer choice / Mary Frances Luce, James R.
Axe 2nd Floor Stacks:Available
2001
658.8343 M583l : Michman, Ronald D.
Lifestyle market segmentation / Ronald D. Michman.
Axe 2nd Floor Stacks:Available
1991
658.8343 P411
Perceived quality : how consumers view stores and merchandise / edited by Jacob Jacoby, Jerry C. Olso
Axe 2nd Floor Stacks:Available
1985
658.8343 Sz81r 2005 : Szwarc, Paul.
Researching customer satisfaction & loyalty : how to find out what people really think / Paul Szwarc.
Axe 2nd Floor Stacks:Available
2005
658.8343 W868m : Woodside, Arch G.
Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing / A
Axe 2nd Floor Stacks:Available
1996
658.8343 Y8s 2017 : Yoon, Eddie,
Superconsumers : a simple, speedy, and sustainable path to superior growth / Eddie Yoon.
Axe 2nd Floor Stacks:Available
2017
658.8343082 Un2w 2010 : Underhill, Paco.
What women want : the global marketplace turns female friendly / Paco Underhill.
Axe 2nd Floor Stacks:Available
2010
658.8348 B561
The Black consumer : dimensions of behavior and strategy / edited by George Joyce and Norman A. P. Go
Axe 2nd Floor Stacks:Available
1971
658.8348 B669t : Boutilier, Robert,
Targeting families : marketing to and through the new family / Robert Boutilier.
Axe 2nd Floor Stacks:Available
1993
658.8348 G162a
Adolescent consumer decision making : a socialization perspective / by Ibrahim D. Garba.
Axe PSU Archives Thesis/Problems:Lib Use Only, Axe Thesis 3rd Floor :Available
1991
Adolescent consumer decision making : a socialization perspective / by Ibrahim D. Garba.
Axe PSU Archives Thesis/Problems:Lib Use Only, Axe Thesis 3rd Floor :Available
1991
658.8348 St25m : Stanley, Thomas J.
Marketing to the affluent / Thomas J. Stanley.
Axe 2nd Floor Stacks:Available
1988
658.83951 C766
Consumer trends / [written by Wen Zhao ; designed by Li Xianfa].
Axe 2nd Floor Stacks:Available
1993
658.83973 C766o : Consumer Behavior Symposium
On knowing the consumer; [proceedings] edited by Joseph W. Newman.
Axe 2nd Floor Stacks:Available
1966
658.84 Ad17m 2001 : Adams, Garrett.
MLM (multi-level marketing) made E-Z / Garrett Adams.
Axe 2nd Floor Stacks:Available
2001
658.84 Al54d : Allen, Margaret,
Direct Marketing / Margaret Allen.
Axe 2nd Floor Stacks:Available
1997
658.84 B11i 2013
International marketing / Daniel W. Baack, Eric Harris, Donald Baack.
Axe 2nd Floor Stacks:Available, Axe Kansas Collection:Available
2013
International marketing / Daniel W. Baack, Eric Harris, Donald Baack.
Axe 2nd Floor Stacks:Available, Axe Kansas Collection:Available
2013
658.84 B455l 2003 : Berkley, Holly.
Low-budget online marketing for small business / Holly Berkley.
Axe 2nd Floor Stacks:Available
2003
658.84 B471f : Bichler, Martin.
The future of eMarkets : multi-dimensional market mechanisms / Martin Bichler.
Axe 2nd Floor Stacks:Available
2001
658.84 C767
Contemporary issues in marketing channels / editors, Robert F. Lusch, Paul H. Zinszer.
Axe 2nd Floor Stacks:Available
1979
658.84 C823g : Costa, Eduardo da
Global e-commerce strategies for small businesses / Eduardo da Costa.
Axe 2nd Floor Stacks:Available
2001
658.84 D628
The Direct marketing handbook / Edward L. Nash, editor in chief.
Axe 2nd Floor Stacks:Available
1984
658.84 El25
Electronic marketing and the consumer / editor, Robert A. Peterson.
Axe 2nd Floor Stacks:Available
1997
658.84 Ev15c 2004 : Evans, Clifton.
Constructing usable shopping carts : designing and building great e-commerce applications / Clifton E
Axe 2nd Floor Stacks:Available
2004
658.84 F494d : Fingar, Peter,
The death of "e" and the birth of the real new economy : business models, technologies and strategies
Axe 2nd Floor Stacks:Available
2001
658.84 F669m 2002 : Floyd, Elaine,
Marketing with newsletters : how to boost sales, add members & raise funds with a print, fax, e-mail,
Axe 2nd Floor Stacks:Available
2002
658.84 F814c : Foster, John Robert.
Cases in marketing channel strategy / J. Robert Foster, Arch G. Woodside, J. Taylor Sims.
Axe 2nd Floor Stacks:Available
1977
658.84 G412g 2007 : Gillespie, Kate.
Global marketing / Kate Gillespie, Jean-Pierre Jeannett, H. David Hennessey.
Axe 2nd Floor Stacks:Available
2007
658.84 G76s : Graham, John W.
Selling by mail : an entrepreneurial guide to direct marketing / John W. Graham, Susan K. Jones.
Axe 2nd Floor Stacks:Available
1985
658.84 H12o 2002 : Hagel, John.
Out of the box : strategies for achieving profits today and growth tomorrow through Web services / Jo
Axe 2nd Floor Stacks:Available
2002
658.84 H524g 2003 : Hick, Michael.
Global deals : marketing and managing across cultural frontiers / Michael Hick.
Axe 2nd Floor Stacks:Available
2003
658.84 H722g 2007 : Hollensen, Svend.
Global marketing : a decision-oriented approach / Svend Hollensen.
Axe 2nd Floor Stacks:Available
2007
658.84 K25e : Keen, Peter G. W.
The eProcess edge : creating customer value and business wealth in the Internet era / Peter Keen, Mar
Axe 2nd Floor Stacks:Available
2000
658.84 K622m : Kinnard, Shannon,
Marketing with e-mail / Shannon Kinnard.
Axe 2nd Floor Stacks:Available
2000
658.84 L769b : Ljungren, Roy G.
The business-to-business direct marketing handbook / Roy G. Ljungren.
Axe 2nd Floor Stacks:Available
1989
658.84 M123i : McCafferty, Thomas.
In-house telemarketing : a masterplan for starting and managing a profitable telemarketing program /
Axe 2nd Floor Stacks:Available
1987
658.84 M288i : Majaro, Simon.
International marketing : a strategic approach to world markets / Simon Majaro.
Axe 2nd Floor Stacks:Available
1977
658.84 M617o 2003 : Miller, Robin,
The online rules of successful companies : the fool-proof guide to building profits : buildprofitsonl
Axe 2nd Floor Stacks:Available
2003
658.84 M72n : Modahl, Mary.
Now or never : how companies must change today to win the battle for Internet consumers / Mary Modahl
Axe 2nd Floor Stacks:Available
2000
658.84 N443w : Newell, Frederick,
Wireless rules : new marketing strategies for customer relationship management anytime, anywhere / Fr
Axe 2nd Floor Stacks:Available
2001
658.84 P228s : Parker, Roger C.
Streetwise relationship marketing on the Internet : create one on one bonds with prospects and custom
Axe 2nd Floor Stacks:Available
2000
658.84 R448g 2001 : Rifkin, Jeremy.
The age of access : the new culture of hypercapitalism, where all of life is a paid-for experience /
Axe 2nd Floor Stacks:Available
2001
658.84 R543d : Roberts, Mary Lou.
Direct marketing management / Mary Lou Roberts, Paul D. Berger.
Axe 2nd Floor Stacks:Available
1989
658.84 Sa18 2009
The SAGE handbook of international marketing / edited by Maasaki [sic] Kotabe and Kristiaan Helsen.
Axe 2nd Floor Stacks:Available
2009
658.84 Si39b 2001 : Silverstein, Barry,
Business-to-business Internet marketing : seven proven strategies for increasing profits through Inte
Axe 2nd Floor Stacks:Available
2001
658.84 Si39i : Silverstein, Barry,
Internet marketing for information technology companies : proven online techniques to increase sales
Axe 2nd Floor Stacks:Available
2000
658.84 Si39i 2001 : Silverstein, Barry,
Internet marketing for information technology companies : proven online techniques to increase sales
Axe 2nd Floor Stacks:Available
2001
658.84 Sm61h : Smith, Jim
How to start a home-based web design business / by Jim Smith.
Axe 2nd Floor Stacks:Available
2001
658.84 Sm61h 2004 : Smith, Jim
How to start a home-based web design business / Jim Smith.
Axe 2nd Floor Stacks:Available
2004
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