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Title
The Direct marketing handbook / Edward L. Nash, editor in chief.
Imprint
New York : McGraw-Hill, c1984.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.84 D628
---
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Description
xxiii, 946 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references and index.
Subject
Direct selling.
Marketing.
Added Author
Nash, Edward L.
ISBN
0070460175
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