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| Title |
International marketing : strategy, planning, market entry & implementation / Roger Bennett. |
|
| Imprint |
London, [England] : Kogan Page, c1999, 1998. |
|
| Edition |
2nd ed. |
| Description |
384 p. : ill. ; 24 cm. |
| Bibliography |
Includes bibliographical references (p. 370-378) and index. |
| Subject |
Export marketing -- Management.
|
| ISBN |
0749422726 |
|
