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Author
Czinkota, Michael R.
Title
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen.
Imprint
Fort Worth : Dryden Press, c1993.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.848 C998i 1993
---
Available
Edition
3rd ed.
Description
xxxi, 924 p. : ill., maps (some col.) ; 26 cm.
Series
The Dryden Press series in marketing
Dryden Press series in marketing.
Bibliography
Includes bibliographical references and indexes.
Subject
Export marketing.
Added Author
Ronkainen, Ilkka A.
ISBN
0030767539
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