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Author
Jeannet, Jean-Pierre.
Title
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.
Imprint
Boston : Houghton Mifflin, c1995.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.848 J344g 1995
---
Available
Edition
3rd ed.
Description
xxv, 896 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references and indexes.
Subject
Export marketing -- Management.
Export marketing -- Management -- Case studies.
Added Author
Hennessey, Hubert D.
ISBN
0395710456
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