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Author
Birkeland, Peter M.
Title
Franchising dreams : the lure of entrepreneurship in America / Peter M. Birkeland.
Imprint
Chicago : University of Chicago Press, 2004, c2002.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8708 B534f 2004
---
Available
Edition
Pbk. ed.
Description
x, 186 p. ; 20 cm.
Bibliography
Includes bibliographical references and index.
Contents
Franchise fundamentals -- King Cleaners -- Sign Masters -- Star Muffler -- Social profile of franchisees -- Networks, alliances, and survival -- Franchisor uncertainties -- Control.
Subject
Franchises (Retail trade) -- Management.
New business enterprises -- Management.
Entrepreneurship.
Franchises (Retail trade) -- Case studies.
ISBN
0226051919
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