| Edition |
[2nd ed.] |
| Description |
xvi, 239 p. : ill. ; 23 cm. |
| Contents |
Online marketing basics -- Websites and blogging -- Search Engine Optimization (SEO) : the art and science of driving traffic to your website -- Social media marketing : what you need to know before you start -- Facebook : with 750 million users and growing, this giant can't be ignored -- Twitter : the grand bazaar of social networking sites -- LinkedIn : the place where professionals go -- Google+ : the fatest growing social networking site -- Social advertising : Groupon, LivingSocial, and Facebook ads...oh my! -- Video : the most powerful social medium -- Creating a social media policy for your organization -- A final word on social media : tools for attracting even more business -- Burning questions and answers : taking questions and dishing out answers and advice -- Social media marketing case studies : highlighting real-world best practices. |
| Note |
Includes index. |
|
"All new content on Google+, Facebook advertising, SEO, and more!" --Cover. |
| Summary |
The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step.--From publisher description. |
| Subject |
Internet marketing.
|
|
Social media.
|
|
Online social networks.
|
| ISBN |
9781936661633 (pbk.) |
|
1936661632 |
|
