Description |
xii, 266 p. : ill. ; 23 cm. |
Bibliography |
Includes bibliographical references (p. 247-248) and index. |
Contents |
Direct marketing as business strategy -- Direct marketing as sales -- Thinking like a direct marketer -- Breakthrough strategies that have worked -- Barriers to success -- Finding your audience -- Data, data processing, and database marketing -- Creative -- Production and fulfillment -- Testing and tracking. |
Subject |
Direct marketing.
|
ISBN |
1419526936 |
Standard No. |
9781419526930 |
|
YDXCP 2382499 |
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