Learn what social media marketing is; how to achieve positive results; and get started with your own media campaign. Discover the advantages of Facebook, Pinterest, and many others-- and learn their pitfalls, too.
Contents
Introduction to social media -- Successful case studies -- Getting started with social media marketing -- Phase one of your social media takeover -- Phase two of your social media takeover -- Phase three: quality content creation -- Managing, metrics and scaling up -- Surviving in tough times.
