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| Title |
Strategy in advertising : matching media and messages to markets and motivations / Leo Bogart. |
|
| Imprint |
Lincolnwood, IL : NTC Business Books, c1996. |
|
| Edition |
3rd ed. |
| Description |
xxi, 374 p. ; 24 cm. |
| Bibliography |
Includes bibliographical references (p. 315-361) and index. |
| Subject |
Advertising.
|
| ISBN |
0844230146 (alk. paper) |
|
