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Author
Applegate, Edd.
Title
Strategic copywriting : how to create effective advertising / Edd Applegate.
Imprint
Lanham, Md. : Rowman & Littlefield, c2005.
Connect to
Connect to https://catdir.loc.gov/catdir/toc/ecip0416/2004006896.html
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.1 Ap52s 2005
---
Available
Description
xx, 253 p. : ill. ; cm.
Bibliography
Includes bibliographical references (p. [237]-242) and index.
Subject
Advertising copy.
Copy writers -- Vocational guidance -- United States.
ISBN
0742530671 (cloth : alk. paper)
074253068X (pbk. : alk. paper)
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