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Author
Katz, Helen E.
Title
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
Imprint
Mahwah, N.J. : Lawrence Erlbaum, c2003.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659 K159m 2003
---
Available
Edition
2nd ed.
Description
xix, 185 p. : ill. ; 23 cm.
Series
LEA's communication series
Bibliography
Includes bibliographical references (p. 177-180) and index.
Subject
Advertising media planning.
Mass media and business.
Marketing channels.
ISBN
0805842683 (pbk. : alk. paper)
0805842675 (c : alk. paper)
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