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Author
Barry, Pete.
Title
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.
Imprint
New York : Thames & Hudson, 2008.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.1 B279a 2008
---
Available
Description
272 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references (p. 268) and index.
Subject
Advertising.
Advertising campaigns.
Advertising copy.
ISBN
9780500287385 (pbk.) : $29.95
0500287384 (pbk.) : $29.95
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