Your attention, please : how to appeal to today's distracted, disinterested, disengaged, disenchanted, and busy consumer / Paul B. Brown and Alison Davis.
Includes bibliographical references (p. 219-220) and index.
Contents
What's the problem? -- Stuffed with information and starved for attention -- A compelling strategy for getting attention -- Focus on "you" -- Love your audience -- Techniques to grab and hold people's attention -- Create a high concept -- Fill in the blanks -- Tell a story -- Provide easy navigation -- Make it visual -- Stay short and sweet -- Write a recipe -- Putting these ideas into practice -- Learn by example -- Sell the new approach.
