659.1 B766a 2002 : Brierley, Sean,
The advertising handbook / Sean Brierley.
Axe 2nd Floor Stacks:Available
2002
659.1 B786a : Brogan, Gary Lynn.
Advertising practices of retail businesses in Pittsburg, Kansas / by Gary Lynn Brogan.
Axe PSU Archives Thesis/Problems:Lib Use Only
1973
659.1 B814y 2006 : Brown, Paul B.
Your attention, please : how to appeal to today's distracted, disinterested, disengaged, disenchanted
Axe 2nd Floor Stacks:Available
2006
659.1 C174f 2003 : Cappo, Joe.
The future of advertising : new media, new clients, new consumers in the post-television age / Joe Ca
Axe 2nd Floor Stacks:Available
2003
659.1 C456 : Chord, Jack T.
The window display manual; a complete window display course including fundamentals and technique, by
Axe 2nd Floor Oversize Stacks:Available
1931
659.1 C547w : Clark, Eric,
The want makers : the world of advertising : how they make you buy / Eric Clark.
Axe Special Collections Whitehead:Lib Use Only
1989
659.1 C626i 2002 : Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald E. Baack.
Axe Kansas Collection:Available
2002
659.1 C626i 2004
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
Axe Kansas Collection:Lib Use Only, Axe Kansas Collection:Available
2004
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
Axe Kansas Collection:Lib Use Only, Axe Kansas Collection:Available
2004
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
Axe Kansas Collection:Lib Use Only, Axe Kansas Collection:Available
2004
659.1 C626i 2007 : Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
Axe Kansas Collection:Available
2007
659.1 C626i 2010 : Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
Axe 2nd Floor Stacks:Available
2010
659.1 C626i 2014 : Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, University of Loui
Axe Kansas Collection:Lib Use Only
2014
659.1 C626i 2022 : Clow, Kenneth E.,
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, University of Loui
Axe Kansas Collection:Available
2022
659.1 C626imc 2007 : Clow, Kenneth E.
The IMC PlanPro handbook / Kenneth E. Clow, Donald Baack.
Axe Kansas Collection:Available
2007
659.1 C73a : Comanor, William S.
Advertising and market power / William S. Comanor and Thomas A. Wilson.
Axe 2nd Floor Stacks:Available
1974
659.1 C788 1930
Cooperative marketing activities in business : a report on special forms of cooperation undertaken by
Axe Special Collections Picher Mining:Lib Use Only
1939?
659.1 D715m 2004 : Donaton, Scott.
Madison & Vine : why the entertainment and advertising industries must converge to survive / Scott Do
Axe 2nd Floor Stacks:Available
2004
659.1 D922a 1978 : Dunn, S. Watson
Advertising : its role in modern marketing / S. Watson Dunn, Arnold M. Barban.
Axe 2nd Floor Stacks:Available
1978
659.1 D939m : Durstine, Roy S.
Making advertisments and making them pay, by Roy S. Durstine.
Axe Haldeman-Julius Collection:Lib Use Only
1920
659.1 Ev15e : Evans, Clyde F.
The Effect of war activities upon advertising / by Clyde F. Evans.
Axe PSU Archives Thesis/Problems:Lib Use Only
1943
659.1 Ew35c : Ewen, Stuart.
Captains of consciousness : advertising and the social roots of the consumer culture / by Stuart Ewen
Axe 2nd Floor Stacks:Available
1976
659.1 F234c : Farrar, Gilbert Powderly,
Catalogs, booklets, and folders, by Gilbert P. Farrar.
Axe Haldeman-Julius Collection:Lib Use Only
1929
659.1 F243t
The typography of advertisements that pay; how to choose and combine type faces, engravings and all t
Axe Haldeman-Julius Collection:Lib Use Only, Axe Kansas Collection:Lib Use Only
1917
The typography of advertisements that pay; how to choose and combine type faces, engravings and all t
Axe Haldeman-Julius Collection:Lib Use Only, Axe Kansas Collection:Lib Use Only
1917
659.1 F367a 2006 : Felton, George,
Advertising : concept and copy / George Felton.
Axe 2nd Floor Stacks:Available
2006
659.1 F833m
The mirror makers : a history of American advertising and its creators / Stephen Fox.
Axe 2nd Floor Stacks:Available, Axe Special Collections Whitehead:Lib Use Only
1984
The mirror makers : a history of American advertising and its creators / Stephen Fox.
Axe 2nd Floor Stacks:Available, Axe Special Collections Whitehead:Lib Use Only
1984
659.1 F833m, 1985 : Fox, Stephen R.
The mirror makers : a history of American advertising and its creators / Stephen Fox.
Axe 2nd Floor Stacks:Available
1985
659.1 G289r : Gentile, Richard Joseph,
Retail advertising : a management approach / Richard J. Gentile.
Axe 2nd Floor Stacks:Available
1976
659.1 H116a 2005 : Hackley, Christopher E.
Advertising and promotion : communicating brands / Chris Hackley.
Axe 2nd Floor Stacks:Available
2005
659.1 H774Bk : Hopkins, Claude C.,
My life in advertising [and] Scientific advertising.
Axe 2nd Floor Stacks:Available
1966
659.1 H83
How it was in advertising, 1776-1976 / compiled by the editors of Advertising age.
Axe 2nd Floor Stacks:Available
1976
659.1 H852d : Hoyle, John T.
Direct advertising. House publications. By John T. Hoyle.
Axe Haldeman-Julius Collection:Lib Use Only
1934
659.1 In8c : International Advertising Association (Founded 1938)
Controversy advertising : how advertisers present points of view in public affairs : a worldwide stud
Axe 2nd Floor Stacks:Available
1977
659.1 J18l 2005 : Jaffe, Joseph,
Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional ad
Axe 2nd Floor Stacks:Available
2005
659.1 J718w : Jones, John Philip.
When ads work : new proof that advertising triggers sales / John Philip Jones.
Axe 2nd Floor Stacks:Available
1995
659.1 K162e : Kaufman, Louis,
Essentials of advertising / Louis Kaufman.
Axe 2nd Floor Stacks:Available
1980
659.1 K863w 2005 : Kranz, Jonathan.
Writing copy for dummies / Jonathan Kranz.
Axe 2nd Floor Stacks:Available
2005
659.1 L335Bg
Taken at the flood; the story of Albert D. Lasker.
Axe 2nd Floor Stacks:Available, Axe Eva Jessye Collection:Lib Use Only
1960
Taken at the flood; the story of Albert D. Lasker.
Axe 2nd Floor Stacks:Available, Axe Eva Jessye Collection:Lib Use Only
1960
659.1 L514p 2005 : Lee, Monle.
Principles of advertising : a global perspective / Monle Lee, Carla Johnson.
Axe 2nd Floor Stacks:Available
2005
659.1 L578g 1994 : Levinson, Jay Conrad.
Guerrilla advertising : cost-effective techniques for small-business success / Jay Conrad Levinson.
Axe 2nd Floor Stacks:Available
1994
659.1 L586a : Lewis, Herschell Gordon,
Advertising age handbook of advertising / Herschell Gordon Lewis, Carol Nelson ; foreword by Rance Cr
Axe 2nd Floor Stacks:Available
1999
659.1 L821a : Lodish, Leonard M.
The advertising and promotion challenge : vaguely right or precisely wrong? / Leonard M. Lodish.
Axe 2nd Floor Stacks:Available
1986
659.1 L835a : Lois, George.
The art of advertising : George Lois on mass communication / text by George Lois and Bill Pitts.
Axe 2nd Floor Oversize Stacks:Available
1977
659.1 L863a : Longman, Kenneth A.
Advertising / [by] Kenneth A. Longman ; under the general editorship of William F. Massy.
Axe 2nd Floor Stacks:Available
1971
659.1 M463 1997
Measuring advertising effectiveness / edited by William D. Wells.
Axe 2nd Floor Stacks:Available
1997
659.1 Og4Bo, 1988 : Ogilvy, David,
Confessions of an advertising man / David Ogilvy.
Axe 2nd Floor Stacks:Available
1988
659.1 Og4o 1985 : Ogilvy, David,
Ogilvy on advertising / David Ogilvy.
Axe 2nd Floor Stacks:Available
1985
659.1 P412s 2005 : Percy, Larry.
Strategic advertising management / Larry Percy, Richard Elliott.
Axe 2nd Floor Stacks:Available
2001
659.1 P687 : Pittsford, Ben C., company.
Pittsford's manual for advertisers; practical information about copy, typography, type faces, borders
Axe Kansas Collection:Lib Use Only
1924
659.1 P81m : Pope, Daniel,
The making of modern advertising / Daniel Pope.
Axe 2nd Floor Stacks:Available
1983
659.1 P937a
Advertising: today, yesterday, tomorrow; an omnibus of advertising, prepared by Printers' ink in its
Axe 2nd Floor Stacks:Available
1963
659.1 R391h 2022 : Richards, Jef I.,
A history of advertising : the first 300,000 years / Jef I. Richards.
Axe 2nd Floor Stacks:Available
2022
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