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659.1 F833m    
      The mirror makers : a history of American advertising and its creators / Stephen Fox. Axe 2nd Floor Stacks:Available, Axe Special Collections Whitehead:Lib Use Only   Print Material 1984
      The mirror makers : a history of American advertising and its creators / Stephen Fox. Axe 2nd Floor Stacks:Available, Axe Special Collections Whitehead:Lib Use Only   Print Material 1984
659.1 F833m, 1985 : Fox, Stephen R.     
      The mirror makers : a history of American advertising and its creators / Stephen Fox. Axe 2nd Floor Stacks:Available   Print Material 1985
659.1 G289r : Gentile, Richard Joseph,     
      Retail advertising : a management approach / Richard J. Gentile. Axe 2nd Floor Stacks:Available   Print Material 1976
659.1 H116a 2005 : Hackley, Christopher E.     
      Advertising and promotion : communicating brands / Chris Hackley. Axe 2nd Floor Stacks:Available   Print Material 2005
659.1 H774Bk : Hopkins, Claude C.,     
      My life in advertising [and] Scientific advertising. Axe 2nd Floor Stacks:Available   Print Material 1966
659.1 H83      
      How it was in advertising, 1776-1976 / compiled by the editors of Advertising age. Axe 2nd Floor Stacks:Available   Print Material 1976
659.1 H852d : Hoyle, John T.     
      Direct advertising. House publications. By John T. Hoyle. Axe Haldeman-Julius Collection:Lib Use Only   Print Material 1934
659.1 In8c : International Advertising Association (Founded 1938)     
      Controversy advertising : how advertisers present points of view in public affairs : a worldwide stud Axe 2nd Floor Stacks:Available   Print Material 1977
659.1 J18l 2005 : Jaffe, Joseph,     
      Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional ad Axe 2nd Floor Stacks:Available   Print Material 2005
659.1 J718w : Jones, John Philip.     
      When ads work : new proof that advertising triggers sales / John Philip Jones. Axe 2nd Floor Stacks:Available   Print Material 1995
659.1 K162e : Kaufman, Louis,     
      Essentials of advertising / Louis Kaufman. Axe 2nd Floor Stacks:Available   Print Material 1980
659.1 K863w 2005 : Kranz, Jonathan.     
      Writing copy for dummies / Jonathan Kranz. Axe 2nd Floor Stacks:DUE 05-01-24   Print Material 2005
659.1 L335Bg    
      Taken at the flood; the story of Albert D. Lasker. Axe 2nd Floor Stacks:Available, Axe Eva Jessye Collection:Lib Use Only   Print Material 1960
      Taken at the flood; the story of Albert D. Lasker. Axe 2nd Floor Stacks:Available, Axe Eva Jessye Collection:Lib Use Only   Print Material 1960
659.1 L514p 2005 : Lee, Monle.     
      Principles of advertising : a global perspective / Monle Lee, Carla Johnson. Axe 2nd Floor Stacks:Available   Print Material 2005
659.1 L578g 1994 : Levinson, Jay Conrad.     
      Guerrilla advertising : cost-effective techniques for small-business success / Jay Conrad Levinson. Axe 2nd Floor Stacks:Available   Print Material 1994
659.1 L586a : Lewis, Herschell Gordon,     
      Advertising age handbook of advertising / Herschell Gordon Lewis, Carol Nelson ; foreword by Rance Cr Axe 2nd Floor Stacks:Available   Print Material 1999
659.1 L821a : Lodish, Leonard M.     
      The advertising and promotion challenge : vaguely right or precisely wrong? / Leonard M. Lodish. Axe 2nd Floor Stacks:Available   Print Material 1986
659.1 L835a : Lois, George.     
      The art of advertising : George Lois on mass communication / text by George Lois and Bill Pitts. Axe 2nd Floor Oversize Stacks:Available   Print Material 1977
659.1 L863a : Longman, Kenneth A.     
      Advertising / [by] Kenneth A. Longman ; under the general editorship of William F. Massy. Axe 2nd Floor Stacks:Available   Print Material 1971
659.1 M463 1997      
      Measuring advertising effectiveness / edited by William D. Wells. Axe 2nd Floor Stacks:Available   Print Material 1997
659.1 Og4Bo, 1988 : Ogilvy, David,     
      Confessions of an advertising man / David Ogilvy. Axe 2nd Floor Stacks:Available   Print Material 1988
659.1 Og4o 1985 : Ogilvy, David,     
      Ogilvy on advertising / David Ogilvy. Axe 2nd Floor Stacks:Available   Print Material 1985
659.1 P412s 2005 : Percy, Larry.     
      Strategic advertising management / Larry Percy, Richard Elliott. Axe 2nd Floor Stacks:Available   Print Material 2001
659.1 P687 : Pittsford, Ben C., company.     
      Pittsford's manual for advertisers; practical information about copy, typography, type faces, borders Axe Kansas Collection:Lib Use Only   Print Material 1924
659.1 P81m : Pope, Daniel,     
      The making of modern advertising / Daniel Pope. Axe 2nd Floor Stacks:Available   Print Material 1983
659.1 P937a      
      Advertising: today, yesterday, tomorrow; an omnibus of advertising, prepared by Printers' ink in its Axe 2nd Floor Stacks:Available   Print Material 1963
659.1 R391h 2022 : Richards, Jef I.,     
      A history of advertising : the first 300,000 years / Jef I. Richards. Axe 2nd Floor Stacks:Available   Print Material 2022
659.1 R397p : Richards, William Hurst,     
      Power in advertising [by] W.H. Richards. Axe Kansas Collection:Lib Use Only   Print Material 1915
659.1 R445p : Ries, Al.     
      Positioning : the battle for your mind / by Al Ries and Jack Trout. Axe 2nd Floor Stacks:Available   Print Material 1981
659.1 R723b : Rosenbloom, Jack.     
      Ballyhoo, bargains and banners, by Jack Rosenbloom. Axe Haldeman-Julius Collection:Lib Use Only   Print Material 1934
659.1 R918k 1990 : Russell, Thomas,     
      Kleppner's advertising procedure. Axe 2nd Floor Stacks:Available   Print Material 1990
659.1 RUS : Rustad, Martha E. H.     
      Learning about ads / by Martha E.H. Rustad. Meadowlark Non-Fiction:Available   Print Material 2015
659.1 Sa14a : Sachs, William S.,     
      Advertising management : its role in marketing / William Sachs. Axe 2nd Floor Stacks:Available   Print Material 1983
659.1 Sa18 2007      
      The Sage handbook of advertising / edited by Gerald J. Tellis, Tim Ambler. Axe 2nd Floor Stacks:Missing   Print Material 2007
659.1 Sa56a 1979 : Sandage, C. H.     
      Advertising theory and practice / C. H. Sandage, Vernon Fryburger, Kim Rotzoll. Axe 2nd Floor Stacks:Available   Print Material 1979
659.1 Sa56a9 : Sandage, C. H.     
      Advertising theory and practice / C. H. Sandage and Vernon Fryburger. Axe 2nd Floor Stacks:Available   Print Material 1975
659.1 Sco86p, 1921 : Scott, Walter Dill,     
      The psychology of advertising in theory and practice; a simple exposition of the principles of psycho Axe Haldeman-Julius Collection:Lib Use Only   Print Material 1921
659.1 Se91 2006      
      Sex in consumer culture : the erotic content of media and marketing / edited by Tom Reichert, Jacquel Axe 2nd Floor Stacks:Available   Print Material 2006
659.1 Su32a 2007 : Sugarman, Joseph,     
      The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing co Axe 2nd Floor Stacks:Missing   Print Material 2007
659.1 Su32i 2006 : Sugars, Bradley J.     
      Instant advertising / Bradley J. Sugars. Axe 2nd Floor Stacks:Available   Print Material 2006
659.1 Su78 : Brooker, Bertram,     
      Copy technique in advertising : including a system of copy synthesis, a classification of copy source Axe Special Collections Whitesitt:Lib Use Only   Print Material 1930
659.1 T239e 2004 : Tellis, Gerard J.,     
      Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis. Axe 2nd Floor Stacks:Available   Print Material 2004
659.1 T499ad : Tipper, Harry,     
      Advertising, its principles and practice / Harry Tipper ... [et al.]. Axe Haldeman-Julius Collection:Lib Use Only   Print Material 1919
659.1 T862d 2011 : Turow, Joseph.     
      The daily you : how the new advertising industry is defining your identity and your worth / Joseph Tu Axe 2nd Floor Stacks:Available   Print Material 2011
659.1 W585s : White, Sarah     
      Streetwise do it yourself advertising : create great ads, promotions, direct mail, and marketing stra Axe 2nd Floor Stacks:Available   Print Material 1997
659.1 W66w : Williams, Roy H.     
      The wizard of ads : turning words into magic and dreamers into millionaires / by Roy H. Williams. Axe 2nd Floor Stacks:Available   Print Material 1998
659.1 W933a 1971 : Wright, John Sherman,     
      Advertising / [by] John S. Wright, Daniel S. Warner [and] Willis L. Winter, Jr ; with a foreword by R Axe 2nd Floor Stacks:Available   Print Material 1971
659.1 Y85t 1946 : Young, Frank Herman,     
      Technique of advertising layout, by Frank H. Young. Axe 2nd Floor Oversize Stacks:Available   Print Material 1946
659.1 Z12a 1967 : Zacher, Robert Vincent.     
      Advertising techniques and management. Axe 2nd Floor Stacks:Available   Print Material 1967
659.101 F349 2019      
      Feminist perspectives on advertising : what's the big idea? / edited by Kim Golombisky. Axe 2nd Floor Stacks:Available   Print Material 2019
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