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Author
Clow, Kenneth E.
Title
Concise encyclopedia of advertising / Kenneth E. Clow, Donald Baack.
Imprint
New York : Best Business Books : The Haworth Reference Press, c2005.
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Status
Axe 2nd Floor Stacks
659.103 C626c 2005
---
Available
Description
xiii, 213 pages ; 22 cm.
Series
PSU Faculty or Staff Author ; 1988-
Bibliography
Includes bibliographical references (p. 201-203) and index.
Note
Baack (1988-), PSU Faculty or Staff Author.
Subject
Advertising -- Encyclopedias.
Added Author
Baack, Donald.
ISBN
0789022117 (soft : alk. paper)
0789022109 (hard : alk. paper)
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