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Print Material
Author Surmanek, Jim.

Title Advertising media A to Z : the definitive resource for media planning, buying, and research / James Surmanek.

Imprint New York : McGraw-Hill, c2004.
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Copies

Location Call No. OPAC Message Status
 Axe Reference 2nd Floor Stacks  659.103 Su77a 2004    ---  Lib Use Only
Description viii, 337 p. ; 23 cm.
Subject Advertising media planning -- Dictionaries.
ISBN 0071422145 (pbk. : alk. paper)

 
    
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