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Author
Messaris, Paul.
Title
Visual persuasion : the role of images in advertising / Paul Messaris.
Imprint
Thousand Oaks, Calif. : Sage Publications, c1997.
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Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.1042 M562v
---
Available
Description
xxii, 297 p. : ill. ; 23 cm.
Bibliography
Includes bibliographical references (p. 275-288) and index.
Subject
Advertising -- Psychological aspects.
Visual communication.
Commercial art.
ISBN
0803972466 (pbk. : alk. paper)
0803972458 (alk. paper)
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