| Edition |
3rd ed. / revised by Jacqueline Botterill. |
| Description |
x, 683 p. : ill. ; 23 cm. |
| Note |
Previous edition entered under William Leiss as author. |
| Bibliography |
Includes bibliographical references (p. 637-659) and index. |
| Contents |
Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies : globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy. |
| Subject |
Advertising -- Social aspects.
|
| Added Author |
Leiss, William, 1939-
|
|
Botterill, Jackie.
|
| ISBN |
0415966760 (pb : alk. paper) |
| Standard No. |
NLC 20060028432 |
|
