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Author
Strasser, Susan, 1948-
Title
Satisfaction guaranteed : the making of the American mass market / Susan Strasser.
Imprint
New York : Pantheon Books, c1989.
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Call No.
OPAC Message
Status
Axe Special Collections Whitehead
659.1042 St81s 1989
---
Lib Use Only
Edition
Pantheon pbk. ed.
Description
xi, 339 p. : ill. ; 25 cm.
Bibliography
Includes bibliographical references (p. [293]-326) and index.
Subject
Advertising -- United States -- Psychological aspects -- History.
Consumers -- United States -- History.
Sales promotion -- United States -- History.
Brand name products -- United States -- History.
ISBN
067972558X (pbk.) : $14.95
9780679725589 (pbk.)
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