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Title
Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
Imprint
Mahwah, N.J. : Lawrence Erlbaum, c2004.
Connect to
Connect to https://catdir.loc.gov/catdir/toc/ecip0410/2003022327.html
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.108 D641 2004
---
Available
Description
xxi, 447 p. : ill. ; 24 cm.
Series
Advertising and consumer psychology
Bibliography
Includes bibliographical references and indexes.
Subject
Advertising -- Psychological aspects.
Communication in marketing.
Consumers -- Attitudes.
Added Author
Williams, Jerome D., 1947-
Lee, Wei-Na, 1957-
Haugtvedt, Curtis P., 1958-
ISBN
0805847944 (casebound)
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