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Author Chambers, Jason.

Title Madison Avenue and the color line : African Americans in the advertising industry / Jason Chambers.

Imprint Philadelphia, Pa. : University of Pennsylvania Press, c2008.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  659.108996 C355m 2008    ---  Available
Description 322 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents Introduction -- The rise of Black consumer marketing -- The Jackie Robinsons of advertising and selling -- Civil rights and the advertising industry -- Affirmative action and the search for white collars -- The golden age -- Epilogue -- Notes -- Index -- Acknowledgments.
Subject African Americans in advertising.
Advertising -- United States -- History.
African American consumers.
African Americans and mass media.
Added Title African Americans in the advertising industry
ISBN 9780812220605
9780812240474
0812240472
Standard No. 2963841

 
    
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