Includes bibliographical references (p. [209]-276) and index.
Contents
The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of Consumers' Research Inc. and the rise of the 1930s consumer movement -- The drive for federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union of the United States Inc. -- Defining the consumer agenda: the business community joins the Fray -- Legislative closure : the Wheeler-Lea Amendment -- Red-baiting the consumer movement.
