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Author
Naples, Michael J.
Title
Effective frequency : the relationship between frequency and advertising effectiveness / by Michael J. Naples.
Imprint
New York, N.Y. : Association of National Advertisers, c1979.
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OPAC Message
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Axe 2nd Floor Stacks
659.111 N162e
---
Available
Description
vi, 140 p. : graphs ; 27 cm.
Bibliography
Bibliography: p. 135-140.
Subject
Advertising media planning
Advertising -- Research
Advertising -- Cost effectiveness.
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