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| Title |
10 ways to screw up an ad campaign : and how to create ones that work / Barry H. Cohen. |
|
| Imprint |
Avon, Mass. : Adams Media, c2006. |
|
| Description |
vii, 262 p. ; 22 cm. |
| Bibliography |
Includes bibliographical references (p. 249) and index. |
| Subject |
Advertising.
|
|
Small business.
|
| Added Title |
Ten ways to screw up an ad campaign |
| ISBN |
1598690825 |
|
9781598690828 |
| Standard No. |
YDXCP 2455571 |
|
IG# 1598690825 |
|
