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Author
Sachs, William S., 1919-2010.
Title
Advertising management : its role in marketing / William Sachs.
Imprint
Tulsa, Okla. : PennWell Books, c1983.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.1 Sa14a
---
Available
Description
xiii, 520 p. : ill. ; 24 cm.
Series
PennWell marketing and management series
Bibliography
Includes bibliographical references and indexes.
Subject
Advertising -- Management.
ISBN
0878142401
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