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Author
Sandage, C. H. (Charles Harold), 1902-1998.
Title
Advertising theory and practice / C. H. Sandage, Vernon Fryburger, Kim Rotzoll.
Imprint
Homewood, Ill. : R. D. Irwin, 1979.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.1 Sa56a 1979
---
Available
Edition
10th ed.
Description
xiv, 695 p. : ill. ; 25 cm.
Bibliography
Includes bibliographical references and index.
Subject
Advertising.
Added Author
Fryburger, Vernon Ray, 1918-2008.
Rotzoll, Kim B.
ISBN
0256021740
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