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| Title |
Principles of advertising : a global perspective / Monle Lee, Carla Johnson. |
|
| Imprint |
New York : Haworth Press, c2005. |
|
| Edition |
2nd ed. |
| Description |
xxi, 427 p. : ill. ; 22 cm. |
| Bibliography |
Includes bibliographical references (p. 383-400) and index. |
| Subject |
Advertising.
|
| Added Author |
Johnson, Carla, 1944-
|
| ISBN |
0789022990 (hard : alk. paper) |
|
0789023008 (soft : alk. paper) |
| Standard No. |
9780789022998 |
|
9780789023001 |
|
