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659.1 L514p 2005 : Lee, Monle.
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Principles of advertising : a global perspective / Monle Lee, Carla Johnson.
Axe 2nd Floor Stacks:Available
|
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2005
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659.1 L578g 1994 : Levinson, Jay Conrad.
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Guerrilla advertising : cost-effective techniques for small-business success / Jay Conrad Levinson.
Axe 2nd Floor Stacks:Available
|
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1994
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659.1 L586a : Lewis, Herschell Gordon,
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Advertising age handbook of advertising / Herschell Gordon Lewis, Carol Nelson ; foreword by Rance Cr
Axe 2nd Floor Stacks:Available
|
|
1999
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659.1 L821a : Lodish, Leonard M.
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The advertising and promotion challenge : vaguely right or precisely wrong? / Leonard M. Lodish.
Axe 2nd Floor Stacks:Available
|
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1986
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659.1 L835a : Lois, George.
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The art of advertising : George Lois on mass communication / text by George Lois and Bill Pitts.
Axe 2nd Floor Oversize Stacks:Available
|
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1977
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659.1 L863a : Longman, Kenneth A.
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Advertising / [by] Kenneth A. Longman ; under the general editorship of William F. Massy.
Axe 2nd Floor Stacks:Available
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1971
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659.1 M463 1997
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Measuring advertising effectiveness / edited by William D. Wells.
Axe 2nd Floor Stacks:Available
|
|
1997
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|
|
659.1 Og4Bo, 1988 : Ogilvy, David,
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Confessions of an advertising man / David Ogilvy.
Axe 2nd Floor Stacks:Available
|
|
1988
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659.1 Og4o 1985 : Ogilvy, David,
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Ogilvy on advertising / David Ogilvy.
Axe 2nd Floor Stacks:Available
|
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1985
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659.1 P412s 2005 : Percy, Larry.
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Strategic advertising management / Larry Percy, Richard Elliott.
Axe 2nd Floor Stacks:Available
|
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2001
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659.1 P687 : Pittsford, Ben C., company.
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Pittsford's manual for advertisers; practical information about copy, typography, type faces, borders
Axe Kansas Collection:Lib Use Only
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|
1924
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659.1 P81m : Pope, Daniel,
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The making of modern advertising / Daniel Pope.
Axe 2nd Floor Stacks:Available
|
|
1983
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659.1 P937a
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Advertising: today, yesterday, tomorrow; an omnibus of advertising, prepared by Printers' ink in its
Axe 2nd Floor Stacks:Available
|
|
1963
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659.1 R391h 2022 : Richards, Jef I.,
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A history of advertising : the first 300,000 years / Jef I. Richards.
Axe 2nd Floor Stacks:Available
|
|
2022
|
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659.1 R397p : Richards, William Hurst,
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Power in advertising [by] W.H. Richards.
Axe Kansas Collection:Lib Use Only
|
|
1915
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|
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659.1 R445p : Ries, Al.
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Positioning : the battle for your mind / by Al Ries and Jack Trout.
Axe 2nd Floor Stacks:Available
|
|
1981
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659.1 R723b : Rosenbloom, Jack.
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Ballyhoo, bargains and banners, by Jack Rosenbloom.
Axe Haldeman-Julius Collection:Lib Use Only
|
|
1934
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659.1 R918k 1990 : Russell, Thomas,
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Kleppner's advertising procedure.
Axe 2nd Floor Stacks:Available
|
|
1990
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659.1 RUS : Rustad, Martha E. H.
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Learning about ads / by Martha E.H. Rustad.
Meadowlark Non-Fiction:Available
|
|
2015
|
|
|
659.1 Sa14a : Sachs, William S.,
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|
Advertising management : its role in marketing / William Sachs.
Axe 2nd Floor Stacks:Available
|
|
1983
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|
|
659.1 Sa18 2007
|
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|
|
The Sage handbook of advertising / edited by Gerald J. Tellis, Tim Ambler.
Axe 2nd Floor Stacks:Missing
|
|
2007
|
|
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659.1 Sa56a 1979 : Sandage, C. H.
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Advertising theory and practice / C. H. Sandage, Vernon Fryburger, Kim Rotzoll.
Axe 2nd Floor Stacks:Available
|
|
1979
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|
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659.1 Sa56a9 : Sandage, C. H.
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Advertising theory and practice / C. H. Sandage and Vernon Fryburger.
Axe 2nd Floor Stacks:Available
|
|
1975
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|
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659.1 Sco86p, 1921 : Scott, Walter Dill,
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The psychology of advertising in theory and practice; a simple exposition of the principles of psycho
Axe Haldeman-Julius Collection:Lib Use Only
|
|
1921
|
|
|
659.1 Se91 2006
|
|
|
|
Sex in consumer culture : the erotic content of media and marketing / edited by Tom Reichert, Jacquel
Axe 2nd Floor Stacks:Available
|
|
2006
|
|
|
659.1 Su32a 2007 : Sugarman, Joseph,
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|
|
|
The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing co
Axe 2nd Floor Stacks:Missing
|
|
2007
|
|
|
659.1 Su32i 2006 : Sugars, Bradley J.
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|
|
Instant advertising / Bradley J. Sugars.
Axe 2nd Floor Stacks:Available
|
|
2006
|
|
|
659.1 Su78 : Brooker, Bertram,
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|
|
|
Copy technique in advertising : including a system of copy synthesis, a classification of copy source
Axe Special Collections Whitesitt:Lib Use Only
|
|
1930
|
|
|
659.1 T239e 2004 : Tellis, Gerard J.,
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|
|
|
Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis.
Axe 2nd Floor Stacks:Available
|
|
2004
|
|
|
659.1 T499ad : Tipper, Harry,
|
|
|
|
Advertising, its principles and practice / Harry Tipper ... [et al.].
Axe Haldeman-Julius Collection:Lib Use Only
|
|
1919
|
|
|
659.1 T862d 2011 : Turow, Joseph.
|
|
|
|
The daily you : how the new advertising industry is defining your identity and your worth / Joseph Tu
Axe 2nd Floor Stacks:Available
|
|
2011
|
|
|
659.1 W585s : White, Sarah
|
|
|
|
Streetwise do it yourself advertising : create great ads, promotions, direct mail, and marketing stra
Axe 2nd Floor Stacks:Available
|
|
1997
|
|
|
659.1 W66w : Williams, Roy H.
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|
|
|
The wizard of ads : turning words into magic and dreamers into millionaires / by Roy H. Williams.
Axe 2nd Floor Stacks:Available
|
|
1998
|
|
|
659.1 W933a 1971 : Wright, John Sherman,
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|
|
|
Advertising / [by] John S. Wright, Daniel S. Warner [and] Willis L. Winter, Jr ; with a foreword by R
Axe 2nd Floor Stacks:Available
|
|
1971
|
|
|
659.1 Y85t 1946 : Young, Frank Herman,
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|
|
|
Technique of advertising layout, by Frank H. Young.
Axe 2nd Floor Oversize Stacks:Available
|
|
1946
|
|
|
659.1 Z12a 1967 : Zacher, Robert Vincent.
|
|
|
|
Advertising techniques and management.
Axe 2nd Floor Stacks:Available
|
|
1967
|
|
|
659.101 F349 2019
|
|
|
|
Feminist perspectives on advertising : what's the big idea? / edited by Kim Golombisky.
Axe 2nd Floor Stacks:Available
|
|
2019
|
|
|
659.1014 C771d 2001 : Cook, Guy
|
|
|
|
The discourse of advertising / Guy Cook.
Axe 2nd Floor Stacks:Available
|
|
2001
|
|
|
659.1015 P125h : Packard, Vance Oakley,
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|
|
|
The hidden persuaders.
Axe 2nd Floor Stacks:Available
|
|
1957
|
|
|
659.1015 P125h 1963 : Packard, Vance,
|
|
|
|
The hidden persuaders / Vance Packard.
Axe Special Collections:Lib Use Only
|
|
1963
|
|
|
659.1016 W671a : Williams, Emelda L.,
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|
|
|
American advertising : a reference guide / Emelda L. Williams and Donald W. Hendon.
Axe 2nd Floor Stacks:Available
|
|
1988
|
|
|
659.1019 C85m 1972 : Crane, Edgar.
|
|
|
|
Marketing communications : decision-making as a process of interaction between buyer and seller.
Axe 2nd Floor Stacks:Available
|
|
1972
|
|
|
659.1019 D927a 2005 : Du Plessis, Erik.
|
|
|
|
The advertised mind : ground-breaking insights into how our brains respond to advertising / Erik du P
Axe 2nd Floor Stacks:Available
|
|
2005
|
|
|
659.1019 F364p 2021 : Fennis, Bob Michaël,
|
|
|
|
The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe.
Axe 2nd Floor Stacks:Available
|
|
2021
|
|
|
659.1019 M336m : Martineau, Pierre,
|
|
|
|
Motivation in advertising : motives that make people buy.
Axe 2nd Floor Stacks:Available
|
|
1957
|
|
|
659.1019 Se91
|
|
|
|
Sex appeal : the art of allure in graphic and advertising design / edited by Steven Heller.
Axe 2nd Floor Stacks:Available
|
|
2000
|
|
|
659.1023 Id2 2008
|
|
|
|
Idea industry : how to crack the advertising career code / [edited by] Brett Robbs, Deborah Morrison.
Axe 2nd Floor Stacks:Available
|
|
2008
|
|
|
659.1023 P139h 2002 : Paetro, Maxine.
|
|
|
|
How to put your book together and get a job in advertising / Maxine Paetro.
Axe 2nd Floor Stacks:Available
|
|
2002
|
|
|
659.1023 R313 1998
|
|
|
|
Resumes for advertising careers / the editors of VGM Career Horizons.
Axe 2nd Floor Stacks:Available
|
|
1998
|
|
|
659.1023 R313 2003
|
|
|
|
Resumes for advertising careers ; with sample cover letters/ the editors of VGM Career Books.
Axe 2nd Floor Stacks:Available
|
|
2003
|
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