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Mark   Media Year
659.1 Og4Bo, 1988 : Ogilvy, David,     
      Confessions of an advertising man / David Ogilvy. Axe 2nd Floor Stacks:Available   Print Material 1988
659.1 Og4o 1985 : Ogilvy, David,     
      Ogilvy on advertising / David Ogilvy. Axe 2nd Floor Stacks:Available   Print Material 1985
659.1 P412s 2005 : Percy, Larry.     
      Strategic advertising management / Larry Percy, Richard Elliott. Axe 2nd Floor Stacks:Available   Print Material 2001
659.1 P687 : Pittsford, Ben C., company.     
      Pittsford's manual for advertisers; practical information about copy, typography, type faces, borders Axe Kansas Collection:Lib Use Only   Print Material 1924
659.1 P81m : Pope, Daniel,     
      The making of modern advertising / Daniel Pope. Axe 2nd Floor Stacks:Available   Print Material 1983
659.1 P937a      
      Advertising: today, yesterday, tomorrow; an omnibus of advertising, prepared by Printers' ink in its Axe 2nd Floor Stacks:Available   Print Material 1963
659.1 R397p : Richards, William Hurst,     
      Power in advertising [by] W.H. Richards. Axe Kansas Collection:Lib Use Only   Print Material 1915
659.1 R445p : Ries, Al.     
      Positioning : the battle for your mind / by Al Ries and Jack Trout. Axe 2nd Floor Stacks:Available   Print Material 1981
659.1 R723b : Rosenbloom, Jack.     
      Ballyhoo, bargains and banners, by Jack Rosenbloom. Axe Haldeman-Julius Collection:Lib Use Only   Print Material 1934
659.1 R918k 1990 : Russell, Thomas,     
      Kleppner's advertising procedure. Axe 2nd Floor Stacks:Available   Print Material 1990
659.1 RUS : Rustad, Martha E. H.     
      Learning about ads / by Martha E.H. Rustad. Meadowlark Non-Fiction:Available   Print Material 2015
659.1 Sa14a : Sachs, William S.,     
      Advertising management : its role in marketing / William Sachs. Axe 2nd Floor Stacks:Available   Print Material 1983
659.1 Sa18 2007      
      The Sage handbook of advertising / edited by Gerald J. Tellis, Tim Ambler. Axe 2nd Floor Stacks:Axe Inventory 2022   Print Material 2007
659.1 Sa56a 1979 : Sandage, C. H.     
      Advertising theory and practice / C. H. Sandage, Vernon Fryburger, Kim Rotzoll. Axe 2nd Floor Stacks:Available   Print Material 1979
659.1 Sa56a9 : Sandage, C. H.     
      Advertising theory and practice / C. H. Sandage and Vernon Fryburger. Axe 2nd Floor Stacks:Available   Print Material 1975
659.1 Sco86p, 1921 : Scott, Walter Dill,     
      The psychology of advertising in theory and practice; a simple exposition of the principles of psycho Axe Haldeman-Julius Collection:Lib Use Only   Print Material 1921
659.1 Se91 2006      
      Sex in consumer culture : the erotic content of media and marketing / edited by Tom Reichert, Jacquel Axe 2nd Floor Stacks:DUE 05-12-23   Print Material 2006
659.1 Su32a 2007 : Sugarman, Joseph,     
      The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing co Axe 2nd Floor Stacks:Available   Print Material 2007
659.1 Su32i 2006 : Sugars, Bradley J.     
      Instant advertising / Bradley J. Sugars. Axe 2nd Floor Stacks:Available   Print Material 2006
659.1 Su78 : Brooker, Bertram,     
      Copy technique in advertising : including a system of copy synthesis, a classification of copy source Axe Special Collections Whitesitt:Lib Use Only   Print Material 1930
659.1 T239e 2004 : Tellis, Gerard J.,     
      Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis. Axe 2nd Floor Stacks:Available   Print Material 2004
659.1 T499ad : Tipper, Harry,     
      Advertising, its principles and practice / Harry Tipper ... [et al.]. Axe Haldeman-Julius Collection:Lib Use Only   Print Material 1919
659.1 T862d 2011 : Turow, Joseph.     
      The daily you : how the new advertising industry is defining your identity and your worth / Joseph Tu Axe 2nd Floor Stacks:Available   Print Material 2011
659.1 W585s : White, Sarah     
      Streetwise do it yourself advertising : create great ads, promotions, direct mail, and marketing stra Axe 2nd Floor Stacks:Available   Print Material 1997
659.1 W66w : Williams, Roy H.     
      The wizard of ads : turning words into magic and dreamers into millionaires / by Roy H. Williams. Axe 2nd Floor Stacks:Available   Print Material 1998
659.1 W933a 1971 : Wright, John Sherman,     
      Advertising / [by] John S. Wright, Daniel S. Warner [and] Willis L. Winter, Jr ; with a foreword by R Axe 2nd Floor Stacks:Available   Print Material 1971
659.1 Y85t 1946 : Young, Frank Herman,     
      Technique of advertising layout, by Frank H. Young. Axe 2nd Floor Oversize Stacks:Available   Print Material 1946
659.1 Z12a 1967 : Zacher, Robert Vincent.     
      Advertising techniques and management. Axe 2nd Floor Stacks:Available   Print Material 1967
659.101 F349 2019      
      Feminist perspectives on advertising : what's the big idea? / edited by Kim Golombisky. Axe 2nd Floor Stacks:Available   Print Material 2019
659.1014 C771d 2001 : Cook, Guy     
      The discourse of advertising / Guy Cook. Axe 2nd Floor Stacks:Available   Print Material 2001
659.1015 P125h : Packard, Vance Oakley,     
      The hidden persuaders. Axe 2nd Floor Stacks:Available   Print Material 1957
659.1015 P125h, 1963 : Packard, Vance,     
      The hidden persuaders / Vance Packard. Axe Special Collections:Lib Use Only   Print Material 1963
659.1016 W671a : Williams, Emelda L.,     
      American advertising : a reference guide / Emelda L. Williams and Donald W. Hendon. Axe 2nd Floor Stacks:Available   Print Material 1988
659.1019 C85m 1972 : Crane, Edgar.     
      Marketing communications : decision-making as a process of interaction between buyer and seller. Axe 2nd Floor Stacks:Available   Print Material 1972
659.1019 D927a 2005 : Du Plessis, Erik.     
      The advertised mind : ground-breaking insights into how our brains respond to advertising / Erik du P Axe 2nd Floor Stacks:Available   Print Material 2005
659.1019 F364p 2021 : Fennis, Bob MichaŽl,     
      The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe. Axe 2nd Floor Stacks:Available   Print Material 2021
659.1019 M336m : Martineau, Pierre,     
      Motivation in advertising : motives that make people buy. Axe 2nd Floor Stacks:Available   Print Material 1957
659.1019 Se91      
      Sex appeal : the art of allure in graphic and advertising design / edited by Steven Heller. Axe 2nd Floor Stacks:Available   Print Material 2000
659.1023 Id2 2008      
      Idea industry : how to crack the advertising career code / [edited by] Brett Robbs, Deborah Morrison. Axe 2nd Floor Stacks:Available   Print Material 2008
659.1023 P139h 2002 : Paetro, Maxine.     
      How to put your book together and get a job in advertising / Maxine Paetro. Axe 2nd Floor Stacks:Available   Print Material 2002
659.1023 R313 1998      
      Resumes for advertising careers / the editors of VGM Career Horizons. Axe 2nd Floor Stacks:Available   Print Material 1998
659.1023 R313 2003      
      Resumes for advertising careers ; with sample cover letters/ the editors of VGM Career Books. Axe 2nd Floor Stacks:Available   Print Material 2003
659.1023 V896p 2005 : Vonk, Nancy.     
      Pick me : breaking into advertising and staying there / Nancy Vonk and Janet Kestin. Axe 2nd Floor Stacks:Available   Print Material 2005
659.1028546 B275a : Barrett, Neil,     
      Advertising on the Internet : how to get your message across on the World Wide Web / Neil Barratt. Axe 2nd Floor Stacks:Available   Print Material 1997
659.1028546 K953w 2000 : Kuegler, Thomas J.     
      Web advertising and marketing / Thomas J. Kuegler. Axe 2nd Floor Stacks:Available   Print Material 2000
659.1028546 Sh69i : Shiva, V. A.     
      The Internet publicity guide : how to maximize your marketing and promotion in cyberspace / V. A. Shi Axe 2nd Floor Stacks:Available   Print Material 1997
659.103 Ad96 2003    
      The Advertising age encyclopedia of advertising / editors, John McDonough and the Museum of Broadcast Axe 2nd Floor Stacks:Available   Print Material 2003
      The Advertising age encyclopedia of advertising / editors, John McDonough and the Museum of Broadcast Axe 2nd Floor Stacks:Available   Print Material 2003
      The Advertising age encyclopedia of advertising / editors, John McDonough and the Museum of Broadcast Axe 2nd Floor Stacks:Available   Print Material 2003
659.103 C626c 2005 : Clow, Kenneth E.     
      Concise encyclopedia of advertising / Kenneth E. Clow, Donald Baack. Axe 2nd Floor Stacks:Available   Print Material 2005
659.103 Su77a 2004 : Surmanek, Jim.     
      Advertising media A to Z : the definitive resource for media planning, buying, and research / James S Axe Reference 2nd Floor Stacks:Lib Use Only   Print Material 2004
659.1042 B453a : Berger, Arthur Asa,     
      Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Axe 2nd Floor Stacks:Available   Print Material 2000
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