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Author
Zacher, Robert Vincent.
Title
Advertising techniques and management.
Imprint
Homewood, Ill. : R. D. Irwin, c1967.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.1 Z12a 1967
---
Available
Edition
Rev. ed.
Description
xiii, 666 p. : ill. ; 24 cm.
Bibliography
Bibliographical footnotes.
Subject
Advertising.
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