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Print Material
Author Crane, Edgar.

Title Marketing communications : decision-making as a process of interaction between buyer and seller.

Imprint New York : Wiley, c1972.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  659.1019 C85m 1972    ---  Available
Edition 2d ed.
Description 499 p. : ill. ; 26 cm.
Series Wiley marketing series
Bibliography Bibliography: p. 471-490.
Subject Marketing -- Decision making.
Advertising.
ISBN 0471184012

 
    
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